Business and Marketing Brand Extension

Question: Expound on theBusiness and Marketingfor Brand Extension. Answer: Line Extension Coca Cola Company has broadened its current image name by presenting new flavors like the eating routine Coca cola with vanilla. This is a type of brand expansion is what is alluded to as line augmentation. Coca Cola didn't build up a totally new item for clients who don't take sweet food or beverages. Rather, the organization utilized brands which were at that point in the market to present coca cola diet, for example, coke diet. (Ishikawa and Tsujimoto, 2008) Brand Extension Brand expansion showcasing procedure has likewise been drilled by coca cola. It includes utilizing existing brand name yet with new brand classification. The most recent case of this augmentation by coca cola is coca cola life. This brand was propelled in Chile and Argentina in the year 2013 as a preliminary and will be consequently propelled to different pieces of the world. This brand has low-calorie and improved with stevia and sugar mix and contains less sugar and calories by a third looked at red coke brand. (Ishikawa and Tsujimoto, 2008) Multi-Brand andNewBrand Multi-brand is a showcasing system where various brands are created under same class of items. Coca cola has polished this methodology for long time and has a few brands some new some old in a similar item classification. Model is Fanta citrous and blue current, same class however various brands. (Ishikawa and Tsujimoto, 2008) References Ishikawa, A. what's more, Tsujimoto, A. (2008). Innovative advertising for new item and new business advancement. Hackensack, NJ: World Scientific. Stone, M., Desmond, J. what's more, McCall, I. (2007). Basics of advertising. London: Routledge.